CDV photograph of a storefront with large hat trade sign hanging over front door, sign above door as well as stamp on verso identify the business as Howard, Goodrich, and Pierce Clothing, Furnishings, Ladies and Gents Boots, Shoes, Party, and Wedding Outfitters, photo shows a young boy out front of the store, holding onto a pony, verso explains that the pony, named Bronco Belle, will be on display in the store daily and given away to the customer who closest guesses the weight of the pony and halter, $5 purchase gets one guess, $20 gets two guesses, 2 1/2" x 4".